Campaign and Advocacy Update

The Access Challenge Team // December 12, 2019

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One by One: Target 2020 Campaign

It’s been a year and a half since The Access Challenge and Jakaya Mrisho Kikwete Foundation launched the One by One: Target 2030 Campaign. Since its inception, the Campaign has engaged African Heads of State in collaborative commitment to meaningful progress on UHC. The Campaign aims to catalyze expanded investment in health and to precipitate the requisite policy changes needed to promote universal access to health. Through the Campaign, The Access Challenge recruits cultural and private sector influencers and, with their leadership, conducts high profile mass media campaigns to catalyze popular action on health. 

2019 At A Glance

In 2019, The Access Challenge made great progress on its signature One By One: Target 2030 Campaign.  Through the Campaign, we pushed the #HealthForAll Agenda with the recruitment of celebrity influencers and the roll-out of a hugely impactful mass media campaign in East Africa. Together with the Jakaya Kikwete Foundation and the African Union, we highlighted Head of State commitments on UHC in a bid to further high level policy support for Universal Access to Health. 

Advocacy Update

In a historic move at the UN General Assembly in NYC, 192 countries signed the  Political Declaration on Universal Health Coverage. By signing, leaders reaffirmed that health is a precondition for and an outcome and indicator of successful implementation of the 2030 Agenda for Sustainable Development. They committed to, among other things, scale up GDP investment in health by 1%, and to ensuring quality at every level of UHC policy and implementation.

Strong political will is a precondition to the achievement of Universal Health Coverage.  The Access Challenge is proud to partner with the African Union and the Jakaya Mrisho Kikwete Foundation to support African leaders as they keep the promises they made at the United Nations.  


Prior to the UN High Level Meeting, the Access Challenge distributed a UHC Guide to prep African Member States on the salient issues involved in rolling out UHC everywhere.  


On September 23, The One by One Campaign hosted its annual high-level UHC conference & dinner following the United Nations High-level Meeting on Universal Health Coverage and the Climate Action Summit. The Conference, "Achieving UHC: A Sustainable Future for Africa", catalyzed conversations on how best to translate the dual calls of Africa Agenda 2063 and SDG 2030 into UHC in Africa. The conference brought together leaders from across the health, WASH, food, energy, and finance sectors to define and contextualize the meaning of UHC in Africa. 


In February 2020, The African Union Commission, Jakaya Mrisho Kikwete Foundation, and the Ministry of Health of Ethiopia, The One by One: Target 2030 Campaign will host an official high-level side event on UHC on the sidelines of the 33rd Ordinary Session of the Heads of state Assembly of the African Union in Addis Ababa, Ethiopia. 

The aim of this meeting is to build momentum following the Political Declaration on UHC endorsed by AU member states during the UN High-Level meeting on UHC during the 74th session of the UNGA and AU health financing initiative launched during the Africa Leadership meeting at the 32nd AU Summit in Feb 2019. The side event is designed to bring together leaders to discuss how best to catalyze action to achieve UHC in Africa by 2030.

Citizen Engagement

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In a historic first, the Simon Cowell Franchise and Clouds Media Group rolled out “East Africa’s Got Talent” to an audience of tens of millions of people in Uganda, Tanzania, Kenya, and Rwanda. As a platinum sponsor, The Access Challenge was able to use the TV show to launch its premier One By One citizen engagement campaign.


The Campaign recruited five celebrity judges to record life saving TV messages under the banner of “A Healthy Nation is a Talented Nation”. Popular response to the celebrities and the Campaign was incredible.

What's Next?

Translating these political commitments into concrete actions requires governments to urgently scale up their efforts, as well as to coordinate multi sectoral actions and partnership for UHC at the country level. To achieve these highly ambitious goals, all relevant actors have to work very closely together. This includes Head of States and governments, the international community, civil society, the private sector and other relevant actors. Aligning the roles of each sector is not an easy task. 


A platform for dialogue across these levels is essential to build trust, foster engagement, and strengthen cooperation in order to realize the opportunities that these partnerships bear. The  One by One: Target 2030 campaign hopes to continue its political advocacy efforts in 2020 and aims to provide a platform to identify important issues and exchange views, with an emphasis on actionable recommendations for AU member states in their efforts to advance UHC.

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