One by One: Target COVID-19 is a Pan-African, coalition-driven communications and advocacy Campaign created in April 2020 by The Access Challenge, the African Union, the Africa CDC, WHO AFRO and Clouds Media Group with support by the Rockefeller Foundation.
One By One mobilizes influencers from all sectors of society to use their viral platforms to promote critical COVID prevention behaviors.
In June 2021, using a“whole of society” approach, the Campaign launched “deep dive” activities in the Democratic Republic of Congo, Zambia and Uganda and has since built a strong alliance of partners who bring their expertise, distribution networks and their own audiences to massively impact popular opinion and behavior change around vaccines.
Having initially promoted messages aimed at combating misinformation in April 2020, the Campaign is now shifting its focus to public awareness and education around vaccines.
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